Jo-Anne Godden is an award-winning social entrepreneur and founded RubyMoon 'Gym To Swim' in 2010: A circular business that proves that it is possible to bring social and environmental benefit from a sportswear business. Jo is now working on her technology spin-off, RubyLab, which is devoted to bringing durable and circular textiles to the performance sportswear market. In 2024 she is launching a ground-breaking low carbon technology to remove elastomers from sports textiles to enable recycling; and creating new bio-polymer textiles from Iberian agri-waste.